BCJ Timeline

#1: Cover Photo and Profile Image

The cover photo maximum dimensions are 850 pixels by 315 pixels. NB. No calls to action in cover photo. The profile picture size has been changed to 180 pixels by 180 pixels.

#2: Eye-catching Posts

To help tell stories, the pictures and videos are now larger and more eye-catching. A story can be highlighted (by clicking the star icon in the upper right of a post) so that it spans all the way across the Timeline Pin the story to the top of your Timeline for up to a week.

#3: Setting Company Milestones

Tell people about big events in the life of your brand or company, using visually engaging images

4: New Applications

Applications previously created are still available.  The custom tab image is 111 pixels by 74 pixels. There are 12 applications that can be showcased. Only the four applications that are moved to the top row will appear prominently. The position of the photos cannot be changed, so technically you only have three applications that you have control over in that top row . Apps can be swapped.

#5: Facebook Insights, Admin Panel and Messaging

Another change with the Timeline is the location of the Insight. The Admin Panel can be accessed in the upper right corner. Pages will also have the ability to receive messages from fans. The Message feature can be turned on or off from the Manage Permissions area of the Admin Dashboard.

 
What you need to do?

• Redesign Pages using new page features Cover photo Profile image
• Post at least once per day
• Limit post to about 100 characters
• Pin posts to effectively express brand identity.
• Grab audience’s attention by using simple images with highly-saturated colours to stand out against the site’s white background.
• Photos and videos drive 2 times engagement.
• Photo should be uploaded to albums for best quality and should not contain text overlays.

Social media is now being used as a strong marketing tool for business to connect with customers and show that ‘human side’.  Using social media can give your company the chance to show its personality rather than hiding behind expensive marketing campaigns.

Social media is not like old-fashion media, the same rules does not apply. Social media is about being apart of a community: sharing information, listening to your audience and building relationships.  Social media marketing can increase your brand awareness, direct traffic to your website, cement relationships with existing customers and win new customers

Most social media sites are free: Facebook, Twitter and LinkedIn all offer free account.  Wait! Don’t just jump on the social media bandwagon, have a reason for being there. This is where a social media marketing strategy comes in.

First, identify your goals and objectives; you need to have key goals to measure success. We recommend that you start by picking one site. Once you are comfortable, you can expand to other sites and build your presence.

‘I have set up the account, now what?’ You cannot wait for persons to find you, you have to announce that you are on Facebook, Twitter or other accounts by using traditional media. Put you Facebook and Twitter link on products, packaging and in email signatures.

Separate personal from professional accounts; make it clear when you are speaking as an individual as against when you are speaking as a representative for your company or organization.

Follow the rules; Facebook does not allow businesses to have profile pages, please use a Facebook fan page to represent your business.

Managing your social media accounts can be very time consuming and it requires dedication. We suggest that you have a dedicated social media manager whether in-house or contracted.  You might think an intern or any employee with a Facebook account can take on this role but this can be disastrous if you do not ensure they have the proper training as well as a clear social media policy in place to define the scope of your conversations. The social media strategy has to tie-in with the company’s overall marketing strategy.

Remember that social media is expected to be instant or near instant gratification so your fans and followers expect to get a response to their comments and or questions in a matter of minutes rather than hours.

And finally don’t just get on the social media bandwagon because everybody is doing it. ‘Get’ social media before jumping on the bandwagon!

It’s been almost 3 months since Facebook deprecated the use of static FBML to create custom tabs and introduced Iframes. Due to a pretty hectic work schedule it has taken us that long to update our Facebook fan-page to utilize this new technique. View our fan-page.

So far we are loving the use of iframes, because unlike static FBML which stored a copy of your tab on the Facebook servers, iframes keep everything on your server which means no more of that ugly compress look Facebook like to add to your images. It also means its much easier to build a mini website into Facebook utilizing its own navigation rather than adding a new tab for each page you would like to add. It also allows you easier avenues to re-purpose content and functionality that already exists on your website.

One major downside of this new direction is that you have to have a current website up and running to store the content of your tabs. Since everything is running on your end and Facebook is merely displaying it in a window on their website it means you have to have “an end”, and that’s where we come in.

Contact us for a quotation on the creation of your own custom Facebook fan-page today!